We won’t promise heaven on earth: Zima CEO

THE recently appointed Zimbabwe Music Awards (Zima) chief executive officer (CEO) Reason “Rizzla” Sibanda says they are not promising heaven on earth to musicians as they are still developing the awards. Sibanda who has worked in the South Africa music industry and promoted various artists there, took over the CEO post two years ago although he was only unveiled to the public this year.

In an interview this week, Rizzla said as CEO, he wanted to be honest with musicians and not promise things that he can not deliver. “All we want is to be honest with musicians and not promise them heaven on earth. We’d rather have a situation that we tell nominees that we can’t fulfil one or two things and have everyone on the same page,” said Rizzla.

He said they want Zima to be credible so that they build on that for the next generations. “We want to get the main awards ceremony right the first time and then we can add other things as we grow. That’s what’s important so that the awards are credible and they are about the musicians,” he said.

This, Rizzla said, was part of the vision they have to make the awards as prestigious as other awards on the continent and even the world. “The vision of the Zimbabwe Music Awards is to raise the level to match or even surpass other awards around the region and continent. We’d like to match awards such as MTv, Nigerian Awards and some international music awards. That’s what we’re aiming to achieve,” he said.

“We want the awards to be so prestigious that musicians won’t give it a second thought to come and perform there and be part of it.” Rizzla who has been supporting the Bulawayo Arts Awards since their inception through his Boom City company, revealed that he has been CEO of Zima for the past two years and has been doing groundwork all along.

“I’ve been the CEO for two years and since I came on board, I did a bit of auditing and consulting of the Zima properties. I looked at the strengths and weaknesses of the awards and the debt of Cde Chinx’s house. We couldn’t hold a ceremony or event without us clearing that debt. “We worked tirelessly but it was tough and we brought other partners in to help with Cde Chinx’s house. And thank God we gave him the house before he died.” Part of laying the foundation according to Rizzla, has been to set up offices and have staff that would run Zima during the year

Chronicle News - Bongani Ndlovu, Showbiz Correspondent

Written on 2019-11-22 15:11:00